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Wework & UI – Human Factors are proud to present:
UX & UI TALKS
& Free UX/UI consultation,
right here at Microsoft Starhub!
 


May 17th
18:00
30 Ibn Gabirol Tel Aviv
at Microsoft Starhub! 

 
We're excited to invite you to a one-of-a-kind evening,
Featuring two of the best talks from "Product X" conference specifically
for the product community. After the lectures, you will be able to consult
with UX & UI experts regarding your own product.
All are welcome!

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User Trust
The (U)X Factor not only in E-commerce.


Neta Rotkovitch | Director of UX department at UI
 
One of the major hurdles in encouraging user
adoption of a system is trust.
In this talk Neta will present several examples of
the importance of user trust in systems for
improving KPIs such as overcoming the registration
barrier, creating engagement, preventing abandonment,
and of course encouraging purchasing – in the
e-commerce field and in others.
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5 Check off to take off 
with your product design.

Dafna Ashkenazy | UI Designer at UI 


Any PM can tell whether S/he likes the design he
got or whether he doesn't.
Can he explain why? And even more important
is it due to his personal taste or is it due to his product marketing demands and needs?
In this talk you will learn the 5 most important
aspects of the design that should be addressed
in the brief.
AGENDA

18:00

Mingling
 

18:30

Wework Intro

18:45

User Trust – The (U)X Factor not only in E-commerce

19:10

5 Check off to take off
with your product design

19:35

Free UX/UI consultation